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kbc
@kbc
And we are BACK for /growth AMA 002 with @loudesadeleer @loudesadeleer recently moved to Europe's sunny crypto capital Lisbon, owns the cutes dog & is expert in growth fundamentals. Which get you further than hacks. Ask away by replying to this cast. Louise will reply to qs this Fri 3pm UTC
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Karo K
@serendipity
For early stage founders with small teams, what do you think is the most important and useful tool for growth marketing?
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Louise 💭
@loudesadeleer
(Part I) Most important skill in growth = great writing skills. It also helps to be honest and critical of your positioning (in market + versus competitors).
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Louise 💭
@loudesadeleer
(Part II) If you're in a new space or there isn't too much information out there, develop empathy and near-obsession with your target audience. Spend time with them, read what they read, speak like they speak. Then, you make bets based on data and sometimes gut-feel.
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kbc
@kbc
This comes to mind https://deployempathy.com/ It's written for user interviews but also good for growh
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Louise 💭
@loudesadeleer
Nice! Saving this for later. I think being involved and associating with your buyers is key. Too many companies building in a vacuum, as an observer of a certain buyer or user. If that makes sense? That makes it impossible to be truly empathetic.
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kbc
@kbc
Yes makes sense. You need to know how people are feeling, not necessarily how they are thinking
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