growth

And we are BACK for /growth AMA 002 with @loudesadeleer 

@loudesadeleer recently moved to Europe's sunny crypto capital Lisbon, owns the cutes dog & is expert in growth fundamentals. Which get you further than hacks.

Ask away by replying to this cast. Louise will reply to qs this Fri 3pm UTC

Psychology-infused marketer 🍵 I help companies grow. Host of /growthmarketing 

TogetherCrew.com | single parent x 4 | seeker of adventure | survivor of chaos | host /togethercrew /kbc /single-parenting
seemore.tv/free/fc/kbc

Las Palmas de Gran Canaria, Las Palmas, Spain

For early stage founders with small teams, what do you think is the most important and useful tool for growth marketing?

/serendipity | Founder of /fcny | Building a personalized health app powered by AI

(Part I) Most important skill in growth = great writing skills. It also helps to be honest and critical of your positioning (in market + versus competitors).

(Part II) If you're in a new space or there isn't too much information out there, develop empathy and near-obsession with your target audience. Spend time with them, read what they read, speak like they speak. 

Then, you make bets based on data and sometimes gut-feel.

This comes to mind https://deployempathy.com/ It's written for user interviews but also good for growh

Yes makes sense. You need to know how people are feeling, not necessarily how they are thinking

Nice! Saving this for later. 

I think being involved and associating with your buyers is key. Too many companies building in a vacuum, as an observer of a certain buyer or user. If that makes sense? 

That makes it impossible to be truly empathetic.