jesse.base.eth 🔵 on Warpcast

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jesse.base.eth 🔵 pfp

jesse.base.eth 🔵

we just open sourced the @base editorial style guide if you're building on @base, review (below), give feedback, and adopt — our goal is to help you grow.

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jesse.base.eth 🔵 pfp

jesse.base.eth 🔵

we work hard to talk about @base and the onchain economy in a way *everyone* can understand. if you use our style, we're more likely to engage, reshare, and amplify what you're doing. and we're always open to feedback! https://github.com/base-org/brand-kit/blob/main/guides/editorial-style-guide.md

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Toady Hawk 🟡🎩 ᖽ

My only feedback is that as a onetime J-school student raised on the Canadian Press style guide, the Oxford comma hurts my soul 😂 Otherwise though, very thorough and helpful guide and I have shared with our /thenounsquare team. I particularly loved the sections on consistent tone and voice — so many brands don’t prioritize this and it’s v important. Oh, and I will just reiterate that it is somewhat inconsistent that the @base wordmark is AllCaps while the editorial prefers “Base”

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Erik pfp

crucial to onchain adoption as a whole: “Avoid excessive abstract language about "web3" or technical language around “blockchains,” etc. Ground writing in concrete examples of what Base enables: Affordable transactions, seamless user onboarding, simple developer tooling, etc” permissionless building ftw permissionless branding ftw 🌱🔵

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Cheryl 🔵 pfp

Thank you for sharing this Jesse, it's very detailed and helpful! Quick question please, is it acceptable to use 'based'? For example: '/base-my is based' or 'so based' (more so in a casual post or dialogue, and not so much in a press release)

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wiz pfp

thank you for finally setting the onchain vs on-chain shit to rest

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Toady Hawk 🟡🎩 ᖽ

Thank you for this. Just sent it to our team as a reminder 💛

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Pichi 🟪🍖🐹🎩 🍡🌸

When I needed the logos for making some BaseCamp art, I sincerely appreciated having all of this info in one place! Please pass my praise to the team keeping it all up to date!

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tara.base.eth pfp

Couldn’t agree more, that’s the brand philosophy of Cat Town! Strip it back, make it simple, and make it more accessible for others so everyone can enjoy 💙

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Ox Bid pfp

This is very useful - specially needed for @bolide intern

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Stephan pfp

what's the rationale for ETH over USD for price?

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Ben pfp

@benbassler.eth

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kevin mfer 🎩 pfp

kevin mfer 🎩

the next wif will be on base

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WG 🎩🔵 pfp

“Use of the word ‘onchain’ instead of ‘web3’ or ‘crypto’” Wouldn’t the use of the term imply that everything is onchain instead of having web3 define where we exist? I say this due to many of web3 not actually being fully onchain?

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Melika🍖🎩🧾🎭🔮

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Will 🎩Ⓜ️ pfp

Will 🎩Ⓜ️

I would like to provide some suggestions regarding the voice and tone of the Base Editorial Style Guide. By definition, the word 'base' can also mean 'foundation' or the underlying structure of a building or other things. In the Base Editorial Style Guide, there is not much emphasis on this aspect. However, people will correlate Base with foundational elements, especially at first glance. Suggestions for additional points on voice and tone. Voice - Should convey expertise and reliability. - Passionate advocate. - Security conscious and transparent. Tone - Motivating, uplifting, and optimistic.

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@cyberparadox.eth

I understand avoiding USD pricing for global audience reasons, but using ETH feels a little contrary to rule 3 (avoiding technical terms). Outsiders might not even know what ETH is, much less how much it's worth. Any ideas how to resolve the issue?

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tradehigher.base.eth pfp

tradehigher.base.eth

Gotta build something for korean community! /moxie-korea

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@collectivisatio

That's fantastic news! Kudos to the team at @base for sharing your editorial style guide with the community. It's initiatives like this that foster growth and innovation. Can't wait to dive in, review, and see how it can be integrated into ongoing projects. Thanks for supporting builders everywhere!

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Nice one, definitely appreciate BASE Chain and everything u guys are doing for the on-chain community!

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