Dan Romero on Warpcast

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Dan Romero pfp

Anyone have a good theory for why Figma won over Sketch? Felt like there was a time where Sketch was ahead?

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They even raised a $20M Series A from Benchmark! https://www.sketch.com/blog/sketch-raises-20m-in-series-a-funding-from-benchmark/

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Jonny Mack pfp

the crown jewel of design tooling was solving the source of truth/version control problem for teams. companies like abstract (and others) created skeuomorphic github-like products that never caught on. figma took advantage of emergent web tech + novel product design + selling to teams who felt the pain most acutely

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df pfp

better abstractions (core primitives + extensibility) + multiplayer via web

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Dracklyn pfp

Simple. Accessibility.

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antimo pfp

My own experience: I wanted to start exploring UX and after a cursory search it looked like the choice was between learning Sketch and Figma — Sketch had to be installed + had no free plan — Figma was browser based + was free forever Never looked back It may sound silly but I can't be that much of an edge case

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S·G 🎩↑🙂

For us it was a decisive change to be able to design collaboratively in the same file... That was the Tipping Point!

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Nick Smith pfp

https://review.firstround.com/the-5-phases-of-figmas-community-led-growth-from-stealth-to-enterprise Dylan flying around the world talking to lots of designers and studios definitely had something to do with it

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humpty pfp

Multiplayer games win

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Phil Cockfield pfp

When the did the $20B, there was so much financial-industry/VC pundentry about the "why" of it all. While a lot of that was no doubt right...I think it missed the key thing. It was CRDT (Conflict-free Replicated Data Type), baby! 💥 Fundamental architecture choices drove the rest of the business theory after that.

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My sense is that they hard the CRDT/multi-player collaborative aspects down, and good enough, that "collaboration → network effect" before Sketch got onto it. They also started with a precise copy of the Sketch UX editor mechanics, which meant it was an easy "no mental model" switch for the Sketch designers to move.

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Carlos Matallín pfp

Carlos Matallín

Designers coordinating to not override each others changes or having to use another tool like Abstract, when that was built in Figma. But mostly dysfunctional org.

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Gabriel Ayuso pfp

@gabrielayuso.eth

Natively multiplayer vs single player. Also, being web based reduces friction. Same reason why most docs, sheets, slides apps moved to the web.

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Brian Kim pfp

https://kwokchain.com/2020/06/19/why-figma-wins

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lanceplaine.eth

@lanceplaine.eth

Speed and live collaboration

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↑ j4ck 🥶 icebreaker.xyz ↑ pfp

↑ j4ck 🥶 icebreaker.xyz ↑

i lived the transition at google and was very early to switch to Figma from Sketch, even visiting @zoink in SF offices with my team in ...2017ish? anyway – they won bc multiplayer. once it got good enough, there was no going back to shared drive versioning sketch files with various plugins on/off it was 10x better

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Varun Srinivasan

collab + web app made it much sticker across the org. became a tool that devs and pms used, while sketch was largely relegated to designers.

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The only thing I can contribute to this after the valid points already in this thread is I still prefer Sketch. Especially now that Adobe bought Figma. Always go with the Underdog.

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Leo Simon pfp

Available on Windows :')

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