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0xdesigner
@0xdesigner
stop listening to users. observe them, instead. people either give answers they think are expected, cant accurately remember what theyâve done in the past, or under/overestimate what theyâll do in the future.
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Phil Laufenberg
@cpo
From 10 years experience: âTell me about the last time you had that issue and how did you deal with it.â -> âI personally donât have it, but many people doâŠâ If they want a feature otherwise they couldnât buy: âHow do you achieve this currently?â -> âWe donât yetâ The noise is real.
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Rich King
@richardkingxyz
are you saying this means to pivot? lol
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Phil Laufenberg
@cpo
This mostly means the person youâre talking to is not your initial target group and doesnât have the problem your solving, so Iâd file it as noise. Most valuable information is to get a referral to the person who experiences the problem. If you cannot find a set of people who have the problem then probs pivot.
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Rich King
@richardkingxyz
I appreciate the more nuanced approach to interviews. Iâm doing this as a service for companies for the last few weeks, would you have some advice regarding sourcing? Its hard to get incentivize people respond to email surveys or cold DMs
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Phil Laufenberg
@cpo
Itâs unfortunately another âit dependsâ. Depends on your budget, the target segment/industry, the goal of the survey etc. Any cold outreach is hard unless you can afford tools like usertesting.com Happy to give more precise advice based on your context in a quick call via topmate (link in my bio) if you like?
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Phil Laufenberg
@cpo
And follow me so I can send you a personalized 100% discount code đ”
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