Founders

stop listening to users.

observe them, instead.

people either give answers they think are expected, cant accurately remember what they’ve done in the past, or under/overestimate what they’ll do in the future.

From 10 years experience:

“Tell me about the last time you had that issue and how did you deal with it.” 
-> “I personally don’t have it, but many people do…” 

If they want a feature otherwise they couldn’t buy: “How do you achieve this currently?”
-> “We don’t yet”

The noise is real.

Product Lead with 10+ years experience in B2B SaaS. Talking about AI and Product Management. Lets chat: topmate.io/phillaufenberg (DM me for 100% discount code)

building in AI for crypto |
cofounder at rpslabs.io 

ex-stanfordGSB | orangeDAO fellow

I appreciate the more nuanced approach to interviews. I’m doing this as a service for companies for the last few weeks, would you have some advice regarding sourcing? Its hard to get incentivize people respond  to email surveys or cold DMs

This mostly means the person you’re talking to is not your initial target group and doesn’t have the problem your solving, so I’d file it as noise.

Most valuable information is to get a referral to the person who experiences the problem.

If you cannot find a set of people who have the problem then probs pivot.