Content pfp
Content
@
1 reply
0 recast
2 reactions

0xdesigner pfp
0xdesigner
@0xdesigner
stop listening to users. observe them, instead. people either give answers they think are expected, cant accurately remember what they’ve done in the past, or under/overestimate what they’ll do in the future.
28 replies
15 recasts
289 reactions

Phil Laufenberg pfp
Phil Laufenberg
@cpo
From 10 years experience: “Tell me about the last time you had that issue and how did you deal with it.” -> “I personally don’t have it, but many people do…” If they want a feature otherwise they couldn’t buy: “How do you achieve this currently?” -> “We don’t yet” The noise is real.
1 reply
0 recast
1 reaction

Rich King pfp
Rich King
@richardkingxyz
are you saying this means to pivot? lol
1 reply
0 recast
1 reaction

Phil Laufenberg pfp
Phil Laufenberg
@cpo
This mostly means the person you’re talking to is not your initial target group and doesn’t have the problem your solving, so I’d file it as noise. Most valuable information is to get a referral to the person who experiences the problem. If you cannot find a set of people who have the problem then probs pivot.
1 reply
0 recast
1 reaction

Rich King pfp
Rich King
@richardkingxyz
I appreciate the more nuanced approach to interviews. I’m doing this as a service for companies for the last few weeks, would you have some advice regarding sourcing? Its hard to get incentivize people respond to email surveys or cold DMs
1 reply
0 recast
0 reaction