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0xdesigner
@0xdesigner
stop listening to users. observe them, instead. people either give answers they think are expected, cant accurately remember what they’ve done in the past, or under/overestimate what they’ll do in the future.
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Phil Laufenberg
@cpo
From 10 years experience: “Tell me about the last time you had that issue and how did you deal with it.” -> “I personally don’t have it, but many people do…” If they want a feature otherwise they couldn’t buy: “How do you achieve this currently?” -> “We don’t yet” The noise is real.
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Rich King
@richardkingxyz
are you saying this means to pivot? lol
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Phil Laufenberg
@cpo
This mostly means the person you’re talking to is not your initial target group and doesn’t have the problem your solving, so I’d file it as noise. Most valuable information is to get a referral to the person who experiences the problem. If you cannot find a set of people who have the problem then probs pivot.
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Rich King
@richardkingxyz
I appreciate the more nuanced approach to interviews. I’m doing this as a service for companies for the last few weeks, would you have some advice regarding sourcing? Its hard to get incentivize people respond to email surveys or cold DMs
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Phil Laufenberg
@cpo
It’s unfortunately another ‘it depends’. Depends on your budget, the target segment/industry, the goal of the survey etc. Any cold outreach is hard unless you can afford tools like usertesting.com Happy to give more precise advice based on your context in a quick call via topmate (link in my bio) if you like?
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