cma.xyz. Founder /paragraph, ceo /mirror, previously at Google & Coinbase 

As a person who has Aesop products - it’s worth it when you treat it as “treat yo self” items. Healthy, chemical free and great natural scents.

Aesop Soap is alright, think there are better ROI

but Aesop Fables is def worth the hype

I used to work in cosmetics so can say that many luxury brands (aesop included) run off marketing and slick aesthetics.

formulas are all very similar from budget to luxury but the placebo effect is real:

People will think more expensive products are more effective every time even if the formula is identical

If you are olfactorily sensitive, it’s pretty exquisite.