Colin
@colin
Is Aesop soap worth the hype?
18 replies
0 recast
0 reaction
cyrus
@cyrus
I used to work in cosmetics so can say that many luxury brands (aesop included) run off marketing and slick aesthetics. formulas are all very similar from budget to luxury but the placebo effect is real: People will think more expensive products are more effective every time even if the formula is identical
2 replies
0 recast
0 reaction
Ben - [C/x]
@benersing
Does that marketing and aesthetic value transfer over to personal brands and perceived effectiveness?
1 reply
0 recast
0 reaction
Ben - [C/x]
@benersing
@perl branding
0 reply
0 recast
0 reaction