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Colin
@colin
We recently launched a large rebrand & redesign at /paragraph. I believe I've historically underrated good branding. When I asked users what they prefer about Mirror over Paragraph, they often said "the vibes". Hard to quantify and break down "vibes". The culture, the logo, the colors, the UX, the story? I think all of this feeds into an overarching brand. "Good brand" is impossible to measure directly but can manifest in better retention, higher user satisfaction, and ultimately "better vibes". Of course, good brand without a good product is useless, and focusing on solving a real problem is by far the most important thing to do, but I now believe a good brand can help elevate good products. I'm not yet convinced on if it was worth it, especially for early stage companies, but I do believe I've historically underrated it.
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Colin
@colin
A related great article on this is by @jaredhecht.eth: https://jared.xyz/early-stage-brand-design I completely agree that "good enough is the name of the game at the early stages".
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jacob
@jacob
why not just migrate to Mirror which already has the sauce? v.s. trying to do it again
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Bill- Late Night on Base
@latenightonbase
first time author as of yesterday but im impressed with how the layout looks, the simplicity, and how its looks when posting on farcaster to me the ease of use is what makes the "brand"..and you guys are doing a great job with it especially for beginners like myself
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frdysk.framedl.eth
@frdysk
i don't write often, so i might be an outlier first time i opened paragraph, it clicked instantly, intuitive, but not so much when i opened mirror, felt so boxed in, like i'm not given much room to play around
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raymond
@rz
Mirror hit an unusual combination of taking steps out of the user flow, making the design language feel neutral, and yet feeling polished - pretty rare imo, similar to Snapshot and Zora New Paragraph design looks nice!
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Sean Allen Fenn
@seanallenfenn
Love your attention to typography. Redesign looks great!
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Trigs
@trigs
Interesting that you've gotten so much positive feedback about the mirror brand. It makes sense, when I think about it, however. Mirror's brand was born during a boom of hype around digital ownership. So much so that I feel like the brand surpassed the product. I would go so far as to say the brand was all they really innovated. The product itself was underwhelming in almost every way. Other than just being "the web3 medium", it had no real adoption that I saw. Only hardcore web3 ppl posted on it, and almost nobody ever minted much of anything. Yet everyone loves it to the point it's become nostalgic. A brand locked forever in the Zeitgeist of web3 history! I've wondered, would it have gone anywhere if not acquired? 🤔 The more relevant question, I think, is: - what latent desire is out there that Paragraph can position itself in front of to capture its own place in the current cultural zeitgeist? The new UX is sweet! Ripe opportunity to nail the branding.
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@lenonmc21
Are you also the creators of "Mirror"? One thing that would be great to have back is the option to raise funds as a DAO.
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@esdotge.eth
It makes perfect sense, and I think it happens to most founders. We had an early conversation about this with @zachharris.eth a few years ago. We saw potential in Paragraph and it was a brand we wanted to transform from strategy to identity. The truth is that the rebranding is very good. And about what you say about how to measure brand equity at @floc we've been thinking about this for a while and that's why we decided to build /brnd . Here you will find the explanation. Hopefully founders like you will join us to participate. https://paragraph.com/@brand3/brnd
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