Trigs on Warpcast

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We recently launched a large rebrand & redesign at /paragraph. I believe I've historically underrated good branding. When I asked users what they prefer about Mirror over Paragraph, they often said "the vibes". Hard to quantify and break down "vibes". The culture, the logo, the colors, the UX, the story? I think all of this feeds into an overarching brand. "Good brand" is impossible to measure directly but can manifest in better retention, higher user satisfaction, and ultimately "better vibes". Of course, good brand without a good product is useless, and focusing on solving a real problem is by far the most important thing to do, but I now believe a good brand can help elevate good products. I'm not yet convinced on if it was worth it, especially for early stage companies, but I do believe I've historically underrated it.

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Interesting that you've gotten so much positive feedback about the mirror brand. It makes sense, when I think about it, however. Mirror's brand was born during a boom of hype around digital ownership. So much so that I feel like the brand surpassed the product. I would go so far as to say the brand was all they really innovated. The product itself was underwhelming in almost every way. Other than just being "the web3 medium", it had no real adoption that I saw. Only hardcore web3 ppl posted on it, and almost nobody ever minted much of anything. Yet everyone loves it to the point it's become nostalgic. A brand locked forever in the Zeitgeist of web3 history! I've wondered, would it have gone anywhere if not acquired? 🤔 The more relevant question, I think, is: - what latent desire is out there that Paragraph can position itself in front of to capture its own place in the current cultural zeitgeist? The new UX is sweet! Ripe opportunity to nail the branding.

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