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@colin
We recently launched a large rebrand & redesign at /paragraph. I believe I've historically underrated good branding. When I asked users what they prefer about Mirror over Paragraph, they often said "the vibes". Hard to quantify and break down "vibes". The culture, the logo, the colors, the UX, the story? I think all of this feeds into an overarching brand. "Good brand" is impossible to measure directly but can manifest in better retention, higher user satisfaction, and ultimately "better vibes". Of course, good brand without a good product is useless, and focusing on solving a real problem is by far the most important thing to do, but I now believe a good brand can help elevate good products. I'm not yet convinced on if it was worth it, especially for early stage companies, but I do believe I've historically underrated it.
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@esdotge.eth
It makes perfect sense, and I think it happens to most founders. We had an early conversation about this with @zachharris.eth a few years ago. We saw potential in Paragraph and it was a brand we wanted to transform from strategy to identity. The truth is that the rebranding is very good. And about what you say about how to measure brand equity at @floc we've been thinking about this for a while and that's why we decided to build /brnd . Here you will find the explanation. Hopefully founders like you will join us to participate. https://paragraph.com/@brand3/brnd
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