Before you build a client think about distribution, usage patterns, hooks

Most people here haven’t built in social before and don’t realize how hard it is to get someone to download an app and keep it on their home screen

If you build it ≠ they will come, trust me, I learned this the hard way

/new-york by day 🗽 /zinger by night 😈 Fan of eating tacos and bringing people together, often at the same time 🌮

human, dad, husband, computer programmer | building @ballooncast

I think it helps to solve the cold start problem (which is awesome and a huge win) but doesn't help with retention, I'd say retention is even harder when switching costs to other clients are so low

I'm more excited for builders to explore net new experiences that are enabled by an open social graph, still early there

do you think the Farcaster model of open access to the graph makes it easier for third party clients to retain users?

IE your friends and following are identical across clients as opposed to different platform means different audience

@operator & /operator | 💭 about BCI, bioinformatics, search, chaos, decentralized AI | join me in /entropybender /llm

Absolutely, social founders need to constantly have their finger on the pulse and have an unreasonable level of conviction around a unique POV, including both product and especially GTM

i feel like you have to be tuned into the zeitgeist

100% especially with low switching costs

Notifications are a great hook (when done tastefully and not abused), big reason why DCs are so important and Warpcast will continue to dominate until they're in the protocol

having fun onchain, founded overgie.com mintgate.io | nf.td/tomu

100% especially with low switching costs

Notifications are a great hook (when done tastefully and not abused), big reason why DCs are so important and Warpcast will continue to dominate until they're in the protocol

https://warpcast.com/zinger/0xaab62d91

hooks are the hardest one imo

initial attention is easy with incentives, but why would they come back tomorrow? that’s where you find the juice of it

Working on Terminally Onchain /toc. Learning about tech history /techarchive

@yb he's saying you not built for this life

social is *so* difficult

it's easy to drive folks to a single conversion event but retaining is blah

People don't realise that pushing for mass adoption isn't an easy task

Fully agree with this.

What did you build before @zinger ?