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I tested the UX of this, it's quite solid! Users are given an embedded wallet, joining a community gives you an NFT membership key. the embedded wallet meant i didnt have to do anything.
as a member of communities, you are given questionnaires and little challenges (basically bounties). once you submit, after a manual review by the brand managers, you are rewarded in coins
you earn onchain coins while interacting with brands, and then you can redeem those coins for monetary coupons to buy things
very good, very clever (many people are obsessed with beauty brands), and the crypto of it is abstracted away so anyone can use it, earn NFTs, earn real money, and redeem coupons for real value, without knowing anything about crypto
oh and the design is on point
much to learn here for many (most) crypto companies if they want to ever grow beyond the crypto audience 2 replies
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