Farcaster

The biggest risk for @farcaster (and what to do about it)

A sufficiently decentralized social network. farcaster.xyz

mostly crypto | investing /seedclub | hosting /liquidculture | writing in /words | all the things https://linktr.ee/benroy.eth

Product marketing doesn’t matter in social products.

Hey @dwr.eth!

Thanks for commenting - I’ve learned a bunch reading through the back & forths here & a few interesting people reached out in DCs as well who have challenged my perspective/shifted my take a bit

Shout out to @binji.eth + @emmajoelle + @jess 

I’ll drop two screenshot blurbs here with some thoughts

Building /seedclub 🌱 /consumercrypto 

Make something people want to be a part of

lore @optimism | ex: @coinbase | views are my own | what if it all worked out? 

creator marketing lead @storyprotocol ✦ prev @superrare

Huge marketing nerd here but spent the weekend thinking about it and I actually agree that social apps and probably games as well don’t rly need product marketing 

No one rly cares about why a social app is better, the only thing that matters is “are my friends and people I want to follow on it?”

marketing, product and growth | prev content & comms lead at @nansen-ai

There’s a reason why we haven’t seen a new social app, other thn TikTok, take off since the giants were established. 

You need marketing to achieve some level of distribution but more importantly you need to attract creators on the platform.

And at this point Dan himself can probably cover the marketing/growth needs