Avi
@thejewforyou
From 1996, The Real Value of On-line Communities, here's a thread on a timeless framework for community building. https://hbr.org/1996/05/the-real-value-of-on-line-communities
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Avi
@thejewforyou
*There are four types of communities*: 1) Communities of transaction - Craigslist/FB mplace 2) Communities of interest - SubReddits/TikTok 3) Communities of fantasy - gaming 4) Communities of relationship - Instagram/LinkedIn
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Avi
@thejewforyou
Note, at the time these communities were more distinct than they are now. Today platforms and communities have converged into conglomerates of multi-faceted community types.
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Avi
@thejewforyou
*On community business models* 1) Usage fees; function of time 2) Content fees; function of information size + value 3) Transaction and advertising; but tx revenue will be smaller than advertising 4) Synergies with other parts of the business
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Avi
@thejewforyou
*On management goals* 1) Make the community economically attractive to users; specialize + distribute thru influencers. 2) Use an open Internet community to create business moats that prevent subscribers from switching.
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Avi
@thejewforyou
*Community manager roles* 1) Executive moderator; manages system operators 2) System operators; moderation; seed and promote engaging discussion 3) Community merchandiser; identify goods + services that are attractive to your community members ⬇️
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