Avi
@thejewforyou
From 1996, The Real Value of On-line Communities, here's a thread on a timeless framework for community building. https://hbr.org/1996/05/the-real-value-of-on-line-communities
1 reply
0 recast
0 reaction
Avi
@thejewforyou
*There are four types of communities*: 1) Communities of transaction - Craigslist/FB mplace 2) Communities of interest - SubReddits/TikTok 3) Communities of fantasy - gaming 4) Communities of relationship - Instagram/LinkedIn
1 reply
0 recast
0 reaction
Avi
@thejewforyou
Note, at the time these communities were more distinct than they are now. Today platforms and communities have converged into conglomerates of multi-faceted community types.
1 reply
0 recast
0 reaction
Avi
@thejewforyou
*On community business models* 1) Usage fees; function of time 2) Content fees; function of information size + value 3) Transaction and advertising; but tx revenue will be smaller than advertising 4) Synergies with other parts of the business
1 reply
0 recast
0 reaction