Product

what are the standard 'great'/'ok'/'bad' retention rates for consumer apps at d1/d7/d30?

This post covers 6 months and 12 but not d1/d7/d30
https://www.lennysnewsletter.com/p/what-is-good-retention-issue-29

a16z https://a16z.com/do-you-have-lightning-in-a-bottle-how-to-benchmark-your-social-app/

OK – d1 50%, d7 35%, d30 20%
Good – d1 60%, d7 40%, d30 25%
Great – d1 70%, d7 50%, d30 30%

Building FOSS via @frames, /open-frames to help decentralized social win. a16z CSX23. farcasterchannels.com farcaster.id

much more helpful, thx. safe to assume these nums refer to “activated” users as in users who experienced moment x within app? article refers to “cohort A” which makes me think it’s not everyone

Depends entirely on the product and feature. 

Model it around the human behavior that the product fits and you might be able to find good baselines online.

Gosh, going back a bit, but for mobile games at least, we used to shoot for at least above 40% on D1. Anything below that has a problem.

Depends: how important is it that your user's return over each time scale (and how realistic is that goal given what they use your app for...)

Also depends a lot on your acquisition costs. I'm not sure there's any good "standard" answer.