Product

what are the standard 'great'/'ok'/'bad' retention rates for consumer apps at d1/d7/d30?

This post covers 6 months and 12 but not d1/d7/d30
https://www.lennysnewsletter.com/p/what-is-good-retention-issue-29

a16z https://a16z.com/do-you-have-lightning-in-a-bottle-how-to-benchmark-your-social-app/

OK – d1 50%, d7 35%, d30 20%
Good – d1 60%, d7 40%, d30 25%
Great – d1 70%, d7 50%, d30 30%

Building FOSS via @frames, /open-frames to help decentralized social win. a16z CSX23. farcasterchannels.com farcaster.id

hm yeah not quite sure how much flexibility there is here in the def - could set the cohort to be fairly broad (registered users) or tight (has casted)

much more helpful, thx. safe to assume these nums refer to “activated” users as in users who experienced moment x within app? article refers to “cohort A” which makes me think it’s not everyone