Product

what are the standard 'great'/'ok'/'bad' retention rates for consumer apps at d1/d7/d30?

This post covers 6 months and 12 but not d1/d7/d30
https://www.lennysnewsletter.com/p/what-is-good-retention-issue-29

a16z https://a16z.com/do-you-have-lightning-in-a-bottle-how-to-benchmark-your-social-app/

OK – d1 50%, d7 35%, d30 20%
Good – d1 60%, d7 40%, d30 25%
Great – d1 70%, d7 50%, d30 30%

Building FOSS via @frames, /open-frames to help decentralized social win. a16z CSX23. farcasterchannels.com farcaster.id

much more helpful, thx. safe to assume these nums refer to “activated” users as in users who experienced moment x within app? article refers to “cohort A” which makes me think it’s not everyone

hm yeah not quite sure how much flexibility there is here in the def - could set the cohort to be fairly broad (registered users) or tight (has casted)