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Safary Club 🦁

@safary

28 Following
386 Followers
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Safary Club 🦁
@safary
built it ourselves in figma
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Alex 🎩
@growthbeast.eth
Another day, another minicast! MINT this FREE @pods & hear @jhv talk about the ins & outs of community building with @safary Exclusively onchain for now - NGL, a pretty based pod https://pods.media/growth-stories/the-top-1-web3-growth-leaders-in-one-place-w-justin-vogel-safary?referrer=0x94af4B628BE40bbB4EC2AB06156088134940F844
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@jhv
Great chatting with @growthbeast.eth on this marketing minicast!
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justin vogel 🦁
@jhv
Check out Safary's case study with Squid Router!
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Safary Club 🦁
@safary
4. Cross-Platform Behavior Should Drive Your Strategy Tracking behavior across both desktop and mobile platforms gave Squid the ability to fine-tune their messaging and user experience They can compare how users interact with their dapp on different devices, which has been crucial as they prepare for their v2 launch 5. Holistic Data Integration Fuels Better Product Decisions By measuring usage across v1 and v2 of their platform, Safary helped Squid understand where users were coming from & how they engaged with both versions This holistic view has allowed Squid to refine their launch strategies, driving strong momentum for their next release Squid's journey is a masterclass in transforming data into intentional growth Congrats to the team for leveraging these and many more insights to drive better user experiences & the metrics that matter most! 🦁🦁 read the full article for more insights on leveraging data for growth:
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Safary Club 🦁
@safary
2. Understanding User Personas is a Game-Changer Now they have a better view of user profiles and their usage patterns within Squid's app. It’s not just about the metrics anymore It’s about understanding personas and character types, and learning who their users are and how they interact with different chains. 3. Connecting SEO to On-Chain Activity Unlocks Growth They began investing in SEO efforts with Squid School, a crypto onboarding course. Safary bridged the gap between off-chain SEO metrics and on-chain user behavior. Squid linked high-ranking search results directly to wallet engagements, offering clarity on how their content marketing efforts translated to real user activity This is a valuable strategy for any growth leader looking to optimize their marketing funnel, and shows how (historically) long-term growth efforts can be a powerful lever in crypto
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Safary Club 🦁
@safary
Every marketer knows that web3 data is both a goldmine and a headache! 🤯 And even more so when you're analyzing user behavior across hundreds of projects and chains! @squidrouter faced this exact challenge, with insights scattered across multiple blockchains — until they found a solution with Safary's analytics platform 🦁 We sat down with Bergen, Squid's Product Marketing Lead, who shared 5 key lessons that every growth leader should know👇 1. Unified Data is Essential for Scale Squid, a platform to swap tokens between blockchains in one click, is integrated with over 400 projects across multiple chains. Their growth has been amazing, but that presented some real challenges on the data side. Historically they relied on blockchain explorers like Axelarscan to get a snapshot of activity, but it didn't offer them the full picture. Manually gathering data from different explorers was time-consuming and incomplete. Safary's platform filled that gap
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@jhv
Everyone thinks crypto is all about the tech, but the real magic is in the marketing Marketers create: - vibes - brand - culture - memes - shitposts - narratives - community - friendships Great marketing is what keeps us all here
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@safary
We'll start! We're nominating @polymarket for their brilliant Farcaster take over campaign, growing from 0 to 100K+ followers in a month @goldytalks absolutely crushed it -- posting memes in every single popular channel day over day But not just any memes, ones that engaged each channel's specific audience, referencing jokes, and talking about trending topics It's the kind of marketing campaign that highlights the best of niching down to engage multiple target segments, while doing it at a scale that maximizes lore & attention
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Safary Club 🦁
@safary
Excited to announce the Onboarding Olympics on Jokerace! Brought to you by Sam from Safary Batch 7 🦁 ​ This unique contest is about celebrating the most innovative and impactful crypto marketing campaigns & activations from the past year. ​ If you've seen a campaign that sparked massive growth, turned heads with its creativity, or set a new standard in the space, we want to know! ​ Submit your top picks, and let the community decide who earns the Gold, Silver, and Bronze medal in web3 marketing excellence 🥇🥈🥉 ​ This is your chance to showcase the teams pushing the boundaries of crypto marketing — and earn some serious bragging rights 🔥 ​ Submissions are open for just 2 days. Nominate the best onchain: jokerace.io/contest/base... ​ Let's celebrate the best in onchain marketing ⛓️
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@safary
Forget conversion rate optimization and marketing KPIs, just please tell me the company makes money somehow
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Safary Club 🦁
@safary
Everyone wants to hire a marketer, but nobody wants to support them...
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@safary
"We have no budget for marketing, but we're ready to light $100K on fire"🔥
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@safary
Life of a Web3 Marketer: - Try to convince CEO to get a small marketing budget - Settle on budget for KOLs & events - Slave away to make it happen - Explain why you can't "make the zk depin product just go viral" - Hire an intern aka your unhinged alter ego - Wonder why eng still hasn't shipped the product - Tell community to be patient & promise you're not gonna rug while praying the team doesn't rug - Make yourself busy by launching partnerships - Talk to users who gave up onboarding b/c the website sucks - Tell team you have a funnel problem - Get told it's on the roadmap for next year - Realize you're quitting or getting fired by then anyway - Go on vacation for a week but still check TG 24/7 - Product goes viral while on vacation b/c you're now "in the narrative" - Team wonders WTF you've been doing the last 6 months - Don't sleep for 2 weeks to save your job once you're back - See your campaign work 🚀 - Insane growth for 3 weeks but then plateaus - Team considers firing you - Rinse & repeat
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@safary
Marketers Matter. That's the tweet 🤝
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@safary
Have we run out of new narratives yet? 🙄
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Safary Club 🦁
@safary
One thing that will never change: The Safary team being in the trenches with our community 🦁🤝
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@safary
When you're just trying to stand out, meanwhile...
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@safary
The 4 words that should never be said: Founder: “We sell to everyone” Marketer: ☠️☠️☠️
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@safary
Web3 growth is a call to experiment — it’s a philosophical take on growth more than anything else Real growth leaders understand this 🦁
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