growth

Every marketer knows that web3 data is both a goldmine and a headache! 🤯

And even more so when you're analyzing user behavior across hundreds of projects and chains!

@squidrouter faced this exact challenge, with insights scattered across multiple blockchains — until they found a solution with Safary's analytics platform 🦁

We sat down with Bergen, Squid's Product Marketing Lead, who shared 5 key lessons that every growth leader should know👇

1. Unified Data is Essential for Scale

Squid, a platform to swap tokens between blockchains in one click, is integrated with over 400 projects across multiple chains.

Their growth has been amazing, but that presented some real challenges on the data side.

Historically they relied on blockchain explorers like Axelarscan to get a snapshot of activity, but it didn't offer them the full picture.

Manually gathering data from different explorers was time-consuming and incomplete. Safary's platform filled that gap

Check out Safary's case study with Squid Router!