justin vogel 🦁 pfp

justin vogel 🦁

@jhv

510 Following
1808 Followers
justin vogel 🦁 pfp
justin vogel 🦁
@jhv
My Eth Denver BD strategy: • Avoid the fun ones (selling B2B SaaS) • Avoid the hot ones (selling security audits) • Find the loner (either a big fucking deal or about to be) They're the most eager to chat, and most likely to remember you Hasn't failed me yet
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Most people overlook the real experts in crypto That's why I'm so bullish on growth operators VCs? Throw money, pray to the token gods, then forget they ever invested Founders? Bullish on their own thing—because they have to be But operators? They’re betting their careers on this They’re locked in for at least 1.5 years—anything less makes it look like they got fired or can’t commit So when a top operator joins a project, *pay attention* They’re the only ones making real long-term bets
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
I've been roasting founders for being terrible to marketers, but they're often victims in all of this too. Here’s how the cycle begins: 🧑‍💻 Founder: gm binance! Been hard to reach you, but glad we’re finally chatting. We’ve been building a revolutionary protocol for 3 years, launching in 3 months, and backed by a random crypto guy who gave us $10 milly! 🤑 CEX: Cool story bro. Never heard of you. Come back with 100K X followers, 20K active Discord users, and serious trading volume. 🧑‍💻 Founder: Roger that! Growth = CEX listing—not that community-building nonsense. Time to hire a marketer! 👨‍💼 Marketer: So we’ll culture, produce quality content, and build deep relationships— 🧑‍💻 Founder: blah blah blah none of that matters—can you get us *list of CEX vanity metrics* or not?
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Two ways to grow in crypto: ⚔️ Wage war – Launch a full-scale memetic assault with coordinated shitposting, farm 100K fake followers for "credibility," & deploy engagement farming quests nobody enjoys but everyone grinds. Engineer a narrative so airtight it feels like fate, let predatory KOLs yap about it until the echo chamber collapses, and sprinkle in just enough token incentives to keep the mercenaries from defecting. Build a cult so loyal they’d dump on their own grandma, knight your ambassador armies with absurd Discord titles like "Chief Shiller," and let the farmers run wild until the rewards dry up. ❤️ Win hearts – Skip the noise. Build something users actually want. "Ya, going to war sounds easier to me too"
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
The greatest irony is that crypto marketers are so busy bringing brands to life that they have no time to market themselves That's why @safary exists — to put the spotlight on the humble missionaries taking crypto to the masses
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
We're hosting an intimate dinner with Bain Capital Crypto at a nyc penthouse for 5 founders to workshop their ideas with an incredible group of crypto native marketers drop a comment or dm me if you want to join us!
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Data-driven growth in web3 isn’t just a buzzword Here’s how to do it right: • Track user behavior across wallets • Use analytics to segment based on activity • Engage and re-engage the users that matter most • A/B test incentives (micro airdrops, tiered rewards, loyalty tokens) Turn data into insights, and insights into growth
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
I see it time and time again: web3 marketers don’t lack talent—they lack trust. From new hires to CMOs, the story’s always the same: no budget, no support. What will it take for teams to finally trust their marketers?
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
I get DMs daily about why people want to join @safary but here's a new one — to get a visa 🇺🇸 Over the years, I've actually written several immigration letters to help Safary members move to the US It's a reminder that the best communities can unlock opportunities you never even imagined!
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Hearing about teams expecting growth candidates to develop full GTM and TGE strategies during the hiring process without any compensation Don’t do this. Interviews are for hiring, not free consulting
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Hot take: Consumer dapps don’t suck — they just haven't been around long enough to find PMF As Lenny Rachitsky points out, it typically takes 2 years to start feeling PMF, and for many successful apps, it took 3-5 years So it’s no surprise that only a few crypto companies have found PMF. Just look at those that have: - @undefined (2016) → DeFi Summer 2020 - @opensea (2017) → NFT Boom 2021 - @axieinfinity (2018) → Bull Market 2021 - @uniswap (2018) → DeFi Summer 2020 - @polymarket (2020) → Election Season 2024 Each took 2-4 years to achieve PMF through relentless iteration and a bit of luck with market timing The next wave of great dapps is coming — it just might take longer than you think
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Great chatting with @growthbeast.eth on this marketing minicast!
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Check out Safary's case study with Squid Router!
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Everyone thinks crypto is all about the tech, but the real magic is in the marketing Marketers create: - vibes - brand - culture - memes - shitposts - narratives - community - friendships Great marketing is what keeps us all here
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
It's deeply ironic that crypto is so anti-marketing, yet 100% driven by marketing
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Starting a new movement: e/yap e/yap e/yapp e/yappp e/yapppp e/yapppp e/yappp e/yapp e/yap e/yap e/yapp e/yappp e/yapppp e/yapppp e/yappp e/yapp e/yap
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
X's new audience analytics just dropped. Is this what the crypto crowd really looks like?
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
just claimed my rewards on scoop i knew @dawufi wouldn't let me down
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
No one is more full of false hope than: - VCs investing in the latest L2 - Marketing launching a rebrand - Growth opening Twitter on Monday - BD on their first call with a "hot lead" - Me thinking I can get work done in 5 mins between meetings
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Every time someone asks for your advice on a topic, turn your answer into a piece of content on X If one person wants to know something, good chance others do too
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