justin vogel 🦁 pfp

justin vogel 🦁

@jhv

479 Following
2424 Followers
justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Great marketing is just crafting content that sparks conversations and sharing it where it matters most
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
The work paradigm shift from email to telegram is crazy. Real-time chat means the expected response time is no longer days, it's minutes
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
I'm surprised no L1/L2 has tried to build a @safary-like group on top One where the ecosystem's best builders & marketers band together to share their growth tactics with the goal of growing the ecosystem overall Build the user growth engine and the devs will come 📈
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Web3 growth is a competitive sport Yet the majority of the industry acts like they can win the race without equipment, resources, training, or even a racer Don't run naked. Frankly, it's embarrassing 🤷
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
GM & Happy Monday! Today, I'm thankful to be in crypto. That's the cast 💫
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Overheard in NYC: “silence is a negotiation tactic” But can it be a marketing tactic? 🤔
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
I'm so out of touch that I no longer know what's crypto culture vs actual culture
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justin vogel 🦁
@jhv
Like community, the best events drive depth, connection, and serendipity. You get none of that with conference panels
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
“Cost per vibe” is going to be the metric that ironically makes it in crypto "Broo we just spent $100K on the craziest party at ethcc" Wow! How many new users did you get? "......" Okay, but how were the vibes? "Amazing! 1000 people came, so our cost per vibe was only $100!"
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Airdrops are the one night stands of web3 marketing 🤫 They're full of promise, often regretted, and rarely lead to long-term loyalty
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
fascinating post on the intricacies of bridging (and how it can go so wrong)
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
/growth and /community helped me bootstrap to 2K and beyond Where should I create content to achieve the next growth milestone? 🤔
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Client wars emerging with unique use cases: - @supercast: creating content - @warpcast: consuming content - @herocast: researching content
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Your moat is your story. Whoever has the best story, and tells it in the best way, wins
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Top 1500 by followers and top 3500 by engagement The growth challenge never stops 👀
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
B2B community building is akin to a sophisticated account based marketing strategy Think of it like hosting a private party for the top execs from your most important target accounts…. Except you can do it on a global scale, for a fraction of the cost, from your living room
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justin vogel 🦁
@jhv
I got my Moxie Pass! Mint yours to be eligible for upcoming airdrops, grants, Fan Tokens and more! cc @betashop.eth @airstack.eth
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
It's amazing how being in a different time zone shifts your perspective When I lived in SF, I always felt like I was behind (my team is between NYC and European time zones) Now living in NYC, I start work at 10 am feeling like I'm still ahead, ready to take the day by storm
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
You know you’re in a proper wework when there are people sleeping on their desk next to their laptop, two coffee cups, and half eaten food
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justin vogel 🦁 pfp
justin vogel 🦁
@jhv
Marketing is honestly just - what is the pitch and who is it for Too many teams have lost a sense of *who* they're building for Build for customers today with an eye toward tomorrow
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