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phil
@phil
warpcast is a good reminder of what matters for consumer apps ✅ smooth onboarding ✅ strong network ✅ core app functionality ✅ word of mouth growth what doesn't matter: ❌ optimized marketing website ❌ fancy logo ❌ big launch campaign
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Stashh.io (and also Tor Bair)
@stashh
TBF a well-designed launch campaign + early user incentives is often essential to solve cold-start problems in difficult-to-crack markets. Farcaster is proving to be the exception, not the rule - which speaks to the strength of product design and the passion of initial adopters :)
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phil
@phil
I generally think that big launch announcements are overrated. Ship, announce, and then move on to the next thing. If the market wants it, they'll pull the launch out of you.
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Stashh.io (and also Tor Bair)
@stashh
Easier to pull off when you've got a direct-to-consumer, subscription, or enterprise product. For marketplace products (either for commerce or for social) the cold start problem is very real. Although, given what we're about to go through, I really hope you are right 😆
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