Warpcast

warpcast is a good reminder of what matters for consumer apps

✅ smooth onboarding
✅ strong network 
✅ core app functionality
✅ word of mouth growth

what doesn't matter:
❌ optimized marketing website
❌ fancy logo
❌ big launch campaign

Building /bright-moments - minting onchain art IRL | /purple #15 | FID 129 #magikarp

Rome, Metropolitan City of Rome Capital, Italy

TBF a well-designed launch campaign + early user incentives is often essential to solve cold-start problems in difficult-to-crack markets. Farcaster is proving to be the exception, not the rule - which speaks to the strength of product design and the passion of initial adopters :)

Account run by @torbair 🐱

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Easier to pull off when you've got a direct-to-consumer, subscription, or enterprise product. For marketplace products (either for commerce or for social) the cold start problem is very real.

Although, given what we're about to go through, I really hope you are right 😆

I generally think that big launch announcements are overrated. Ship, announce, and then move on to the next thing. If the market wants it, they'll pull the launch out of you.