Warpcast

warpcast is a good reminder of what matters for consumer apps

✅ smooth onboarding
✅ strong network 
✅ core app functionality
✅ word of mouth growth

what doesn't matter:
❌ optimized marketing website
❌ fancy logo
❌ big launch campaign

Building /bright-moments - minting onchain art IRL | /purple #15 | FID 129 #magikarp

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I generally think that big launch announcements are overrated. Ship, announce, and then move on to the next thing. If the market wants it, they'll pull the launch out of you.

TBF a well-designed launch campaign + early user incentives is often essential to solve cold-start problems in difficult-to-crack markets. Farcaster is proving to be the exception, not the rule - which speaks to the strength of product design and the passion of initial adopters :)

I would add "spam protection" at the top of the list

Word of work or referral marketing is the best kind of marketing and it's 🆓.