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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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Matthew
@matthew
I agree w.r.t. a marketing team. Paying for users before PMF is a road to nowhere. But is the implied assumption here that farcaster's best channel to grow is through crypto? I don't agree with that at all tbh. If anything, I want to see way less "crypto content" and way fewer "crypto ppl" as a percentage of overall content/users. I don't like that it's all crypto, all the time here, and anyone in my social circle that I invite would say the same. And to be honest, that has kept me from inviting many of the ppl that I know would enjoy FC otherwise.
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Matthew
@matthew
but to answer your questions... 1. for users: it's the best place to meet, talk to, and read discussions from people who are interested in the same topics and communities as you. for app builders: solve the cold start content problem, build hooks into another app ppl check often, and create a mini social network around whatever you're building. for channel owners: build your community outside the control of any one platform or government, easily monetize, and build mini-apps / experiences around that community with an open data set / api. 2. ppl use social networks to solve different needs. I "use" twitter to read the latest tech gossip and political BS. But I still use Farcaster because it's friendlier and that's where my friends are. Both can co-exist. 3. Market /djs to every pro dj who wants a forum to discuss with other djs. market tabletop to board game enthusiasts. market gardening to gardeners.
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Dan Romero
@dwr.eth
Have you tried the onboarding flow recently? What % of casts are crypto posts if you don't select Ethereum as an onboarding interest. The issue is overall supply of interesting and entertaining content. If we can 10x that, may be enough to keep people around. Revealed preference is people want infinite scroll (why Twitter For You, TikTok, IG Reels do so well metrics wise).
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Niko
@nikomfer.eth
I agree Matthew, but I believe targeting crypto enthusiasts is currently the best strategy for FC. These early adopters are attracted to new platforms, helping to build a strong initial user base. Over time as FC grows, these users (i.e., you and I) will demand more diverse content, naturally broadening FC's appeal. That's why now @mazmhussain and /dropglobalnews is here now; we wanted more interesting content. Marketing to the crypto community is a strategic entry point, not a limitation.
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John
@silentjohn
I would never in a million years invite a non-crypto person to farcaster.
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