Dan Romero on Warpcast

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Dan Romero pfp

A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.

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Michael Pfister pfp

Michael Pfister

The clearest problem to me is universal identity email is antiquated, cumbersome, and poor ux. there are stories of being locked out of google and icloud. there's an opportunity here for farcaster as protocol to be the new identity layer for the internet (with social graphs built on top). the interoperability with payment rails is a huge plus i agree consumers do not care, which means that you need to focus on selling the protocol to every new social app that is being built out there which is more so getting into tactics, and I don't really have a good idea either https://warpcast.com/pfista/0xc9a3c159 https://warpcast.com/dwr.eth/0x61b2d88e

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ted (not lasso) pfp

ted (not lasso)

what non-crypto communities have you talked to?

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Matthew pfp

I agree w.r.t. a marketing team. Paying for users before PMF is a road to nowhere. But is the implied assumption here that farcaster's best channel to grow is through crypto? I don't agree with that at all tbh. If anything, I want to see way less "crypto content" and way fewer "crypto ppl" as a percentage of overall content/users. I don't like that it's all crypto, all the time here, and anyone in my social circle that I invite would say the same. And to be honest, that has kept me from inviting many of the ppl that I know would enjoy FC otherwise.

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phil pfp

Some questions: 1) at what point do you claim “victory” within the crypto market and expand to other verticals? 2) does 80/20 apply here, and we’ve squeezed most of the juice from the crypto native audience?

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christin pfp

so...what does 2) cozy corners actually mean? crypto + another interest/identity, and not interest/identity standalone? I kind of get what you mean in that all my invites to creators never stuck except for @charliedbecker who has pre-existing crypto interest and knowledge

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LGHT pfp

how would you articulate the current problem it solves for people inside of crypto if i may ask?

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maurelian pfp

The first non-crypto adopters would probably be developers who like the “Twitter without the platform risk” story. That was a critical early audience within crypto, so it’s the smallest change of direction imo

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Thibauld pfp

I have a feeling that maybe the problem Farcaster could solve for non-crypto people is bots? People want to have a conversation with real people, not bots. Mainstream people are starting to be acutely aware of the problem and hate it, both at a micro level (you don't want to see or engage with freaking bots) and at a macro level ("bad for society"). Today "at scale" platform who make money on advertising have no incentive to really solve this issue because bots help them make money. I saw @v' s post saying that you guys start hiding the power badge (good move imho). Maybe reverse the logic entirely? Instead of putting forward a "power badge", what about putting forward a "bot score"? If you're not a bot, you'll do everything you can to not be considered a bot (from changing their online behavior up to getting trustworthy non-sybil onchain attestations). Bots are the plague of social networks. Elon said he would do something but abandon the idea (likely for business reasons). Farcaster can do better here!

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Joe Toledano pfp

Do social networks need to be solving problems in order to be successful? Sort of feels like there's a whole set of one's that took off by delivering novel experiences (ex: Snap with ephemeral messaging)

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dylan pfp

I'm certainly not in the "marketing team" camp but do think that the community as a whole needs to focus a lot more on what the definitions for these questions are(*especially* 1 and 2)

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Idan Levin 🎩 pfp

Idan Levin 🎩

Unsolved problem – I think platforms like X and others don't allow people online to fully express their creativity. It's become more about large-scale events, news, and internet war-zone. There is no social innovation. The creative energy that was vibrant around 2010-2015-ish(?) has faded. There's a lot of untapped potential in hundreds of millions of users online. The evidence for this is the underlying closed tech and the incentives that have got us to this structure. Tools like Composer actions, frames, and others will eventually compound, and I believe that will provide better ways for people to express themselves online. Nooks/Bountycaster are good examples, and probably many more innovations will emerge in the coming years. We need: a lot of developers to create experiences that unleash online creativity on FC, and users who love experimenting with them in a playful way. Marketing to both groups can help. The Ethereum community was a great first choice. I'm sure there are other groups.

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Erik pfp

if wc had an embedded wallet that incentive rewards such as moxie, degen, rounds, etc could automatically be deposited into, then theoretically joining wc would be joining crypto the benefits of the above are relevant to ppl not currently "in crypto"

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adrienne pfp

Protection against the attract-extract cycle of corporate platforms. Sell it to emerging/new/wannabe creators , not to existing ones with existing audiences.

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MJC pfp

i think the core tension is that a lot of people see the protocol's potential as decentralized media storage with a native social layer and you see it more as a lightly-stateful programmable social interface idk what the right answer is. just trying to think about the foundation of the disagreement

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Martin pfp

The focus of a social network in today's context would be to onboard creators, since the majority of content people consume on social networks today aren't their friend's posts but influencers/whatever the algo shows them (don't have stats but just a general sensing from my friends). So the question really becomes - is Farcaster in it's current state providing enough value that creators would care about? And off the top of my head, it's a no for most mainstream creators. But it might be worth trying to expand into areas that are adjacent to crypto - the broader tech enthusiast community. There's a decent amount of them engaging with newsletter writers/Substack. So there could be potential in thinking about ways to get those creators onto Farcaster and their audiences as well.

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Martin pfp

As a marketer, no clear answers came to my head while reading this. I then started to think how I would market Farcaster outside of crypto and similarly came up with nothing. This isn't a dunk on you, the team or the product. Just think that for 90% of the population, existing social networks work just fine. You do see creators wishing for more control, not just in terms of money but freedom (esp on Twitch - tons of rules they have to follow). But idk if that alone is enough to make them want to come on Farcaster in its existing state.

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Syed Shah🏴‍☠️🌊 pfp

Syed Shah🏴‍☠️🌊

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Liang @ degencast.wtf 🎩 pfp

Liang @ degencast.wtf 🎩

1. What question does crypto solve for people outside of crypto today? 2. If #1 is valid, Could Farcaster be the onboarding app?

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↑ j4ck 🥶 icebreaker.xyz ↑ pfp

↑ j4ck 🥶 icebreaker.xyz ↑

i had to check this wasn’t @randomerror.eth 😵‍💫

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