Dan Romero on Warpcast

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Dan Romero pfp

A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.

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Joe Petrich 🟪

How did you answer this question when raising your latest round? If you got people to invest without convincing them the potential is larger than crypto, then I want fundraising lessons from you

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Michael Pfister

The clearest problem to me is universal identity email is antiquated, cumbersome, and poor ux. there are stories of being locked out of google and icloud. there's an opportunity here for farcaster as protocol to be the new identity layer for the internet (with social graphs built on top). the interoperability with payment rails is a huge plus i agree consumers do not care, which means that you need to focus on selling the protocol to every new social app that is being built out there which is more so getting into tactics, and I don't really have a good idea either https://warpcast.com/pfista/0xc9a3c159 https://warpcast.com/dwr.eth/0x61b2d88e

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ted (not lasso)

what non-crypto communities have you talked to?

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Matthew pfp

I agree w.r.t. a marketing team. Paying for users before PMF is a road to nowhere. But is the implied assumption here that farcaster's best channel to grow is through crypto? I don't agree with that at all tbh. If anything, I want to see way less "crypto content" and way fewer "crypto ppl" as a percentage of overall content/users. I don't like that it's all crypto, all the time here, and anyone in my social circle that I invite would say the same. And to be honest, that has kept me from inviting many of the ppl that I know would enjoy FC otherwise.

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Some questions: 1) at what point do you claim “victory” within the crypto market and expand to other verticals? 2) does 80/20 apply here, and we’ve squeezed most of the juice from the crypto native audience?

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christin pfp

so...what does 2) cozy corners actually mean? crypto + another interest/identity, and not interest/identity standalone? I kind of get what you mean in that all my invites to creators never stuck except for @charliedbecker who has pre-existing crypto interest and knowledge

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Andy Jagoe pfp

FC still has amazing signal/noise ratio and critical mass of highly talented builders working at the edge this is unique, and not found elsewhere at this scale i'd keep leaning into product, especially channels, to help those running channels onboard new users

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The first non-crypto adopters would probably be developers who like the “Twitter without the platform risk” story. That was a critical early audience within crypto, so it’s the smallest change of direction imo

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LGHT pfp

how would you articulate the current problem it solves for people inside of crypto if i may ask?

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✿ Gil Alter ✿ pfp

✿ Gil Alter ✿

Surprised I didn't see monetization brought up. I hope your team is aware that this is one of the core strengths if not the most important advantage of Farcaster. Social Media has two main parties participating: - Creators - Consumers As a content creator, web2 does not allow you to earn a living. Platforms like Twitter, Facebook, YouTube all make it extremely hard or impossible to monetise your content. The divide between what creators achieve and provide, and what they get paid for it, is huge. This is because middlemen siphon away everything. These Web2 Social Platforms are intrinsically unaligned with the interests of their users - creators and consumers. Farcaster changes this. I've earned a decent amount of money through Farcaster, enough to keep me going. On Facebook, with a reach far far larger than anything I get here (millions every month), I got $0.04. My content, when it reaches the eyeballs of thousands of people, is worth something, and here I get paid for it.

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micsolana pfp

fwiw seeing even just 300 likes on a piece of mine, with a handful of comments discussing my work, after a year long embargo on Twitter, was very meaningful, and is a huge huge differentiator between you and every other major social media platform

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Jason Badeaux pfp

i think channels have an opportunity be a friendlier version of subreddits lean in to cozy corners!

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Breck Yunits pfp

Farcaster helps people who want to elevate their lives and skills connect and build things together. It is near real time, letting one drop in and out whenever they need to socialize and inspire with other builders. Also, in building this large open public database of content, Farcaster users are building collectively a long term treasure for future civilizations. Unlike Twitter, which has cut off APIs and gone increasingly closed source, Farcaster is figuring out a business model where they can monetize and yet still build what Twitter could have been.

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Leo pfp

For me, Farcaster, has emerged as a social network that doesn’t “feel” like a social network. Less addictive - maybe not ideal, but feels like I can take a break when I need to. More personal and human connections without the social pressure that comes with Instagram. I think it goes back to cozy corners theory that you discussed at Farcon. Lastly, and maybe most importantly it’s at a growth stage. Feels like early Twitter, where if you post consistently today, you will be rewarded with a large following in the future. There an incentive to create an online brand here (you can do this without have to explain how much easier crypto can help you monetize an audience or attention). I think all the above might resonate to an individual fed up with traditional social media. It’s how I pitch it to my friends.

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Kate Kornish pfp

Hey. It’s my third day on FC. I’m a professional classical musician and new crypto believer. And what I can say is that I’m in love with this platform. Here is why: 1. Honestly, the problem you solve for me is having adequate people, no commercial ads, and personal content. This place doesn’t feel like a trash bin, and that I belong to something that is going to be the future of everything. Being here is also about financial literacy. 2. Creators lack simplicity, clarity, and quality in promotion algorithms. It should be non-commercial in a good sense. Commercialization in a bad sense makes it like the Mona Lisa that no one actually has any personal experience with because of the glass and the crowds. 3. Everyone is a creator in their own way, and everyone wants to feel needed. This is possible only if we all cooperate, rather than compete like on other platforms. Just my thoughts, I hope it’s gonna be useful for you 💜🙏

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@jacopo.eth ‘s /slice

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I have a feeling that maybe the problem Farcaster could solve for non-crypto people is bots? People want to have a conversation with real people, not bots. Mainstream people are starting to be acutely aware of the problem and hate it, both at a micro level (you don't want to see or engage with freaking bots) and at a macro level ("bad for society"). Today "at scale" platform who make money on advertising have no incentive to really solve this issue because bots help them make money. I saw @v' s post saying that you guys start hiding the power badge (good move imho). Maybe reverse the logic entirely? Instead of putting forward a "power badge", what about putting forward a "bot score"? If you're not a bot, you'll do everything you can to not be considered a bot (from changing their online behavior up to getting trustworthy non-sybil onchain attestations). Bots are the plague of social networks. Elon said he would do something but abandon the idea (likely for business reasons). Farcaster can do better here!

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Joe Toledano pfp

Do social networks need to be solving problems in order to be successful? Sort of feels like there's a whole set of one's that took off by delivering novel experiences (ex: Snap with ephemeral messaging)

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dylan pfp

I'm certainly not in the "marketing team" camp but do think that the community as a whole needs to focus a lot more on what the definitions for these questions are(*especially* 1 and 2)

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