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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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Matthew
@matthew
I agree w.r.t. a marketing team. Paying for users before PMF is a road to nowhere. But is the implied assumption here that farcaster's best channel to grow is through crypto? I don't agree with that at all tbh. If anything, I want to see way less "crypto content" and way fewer "crypto ppl" as a percentage of overall content/users. I don't like that it's all crypto, all the time here, and anyone in my social circle that I invite would say the same. And to be honest, that has kept me from inviting many of the ppl that I know would enjoy FC otherwise.
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Niko
@nikomfer.eth
I agree Matthew, but I believe targeting crypto enthusiasts is currently the best strategy for FC. These early adopters are attracted to new platforms, helping to build a strong initial user base. Over time as FC grows, these users (i.e., you and I) will demand more diverse content, naturally broadening FC's appeal. That's why now @mazmhussain and /dropglobalnews is here now; we wanted more interesting content. Marketing to the crypto community is a strategic entry point, not a limitation.
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Matthew
@matthew
I don't get it... you're saying as FC grows users will demand more diverse content, and that's exactly what I'm saying too. So why would crypto enthusiasts be the best strategy then?
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