keccers
@keccers.eth
I have not seen a single ads person think Perplexity’s proposed model is any good. Lest you think Antonio is taking a contrarian position. Here’s one explanation as to why https://x.com/eric_seufert/status/1827041177385759131
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Just Build
@justbuild
Seems like a pretty blatant and obvious cash grab leveraging their position as a first mover in the space. CPM is such an inefficient pricing model and at $50 that's pricing like a highly targeted digital channel, but without the potential direct conversation tracking capability (or maybe its there and they didn't mention it in what I read), so its really more like linear TV, which it is also priced way over. I assume they are doing this now because they can and will enable CPC once more competitors enter the space and advertisers demand it.
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Captain 🧑✈️
@captainn.eth
It’s tough because ppl go to perplexity for answers so that makes it difficult to implement any other search formats outside of CPMs. What do you think they can do to succeed?
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Lukas
@lukaslevert.eth
I think it's an interesting start. They're experimenting with a new form factor that takes from the world's best ad model: Google Ads. Also, not all ads do the same thing. Perplexity probably knows that these ads won't convert the way that search ads do, so they're trying to position the product in the lower funnel somewhere above search but further down than say, programmatic display ads. They'll have a good click-through rate, but likely won't beat search ads like Googles or ours at Brave. I'm curious what specific feedback @antonio has, and I'm also curious what their attribution strategy is, if anyone has heard anything more about that.
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iluvpink
@iluvpink
I always thought perplexity proposed was a good option?
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