Hmmm…taking the other side of this. 

This looks very dumb, they don’t know what they’re doing, and I suggest perplexity_ai.twitter hire some ads people stat. https://t.co/3jMZlJL37E

I have not seen a single ads person think Perplexity’s proposed model is any good. Lest you think Antonio is taking a contrarian position. 

Here’s one explanation as to why

I have not seen a single ads person think Perplexity’s proposed model is any good. Lest you think Antonio is taking a contrarian position. 

Here’s one explanation as to why https://x.com/eric_seufert/status/1827041177385759131

Measuring things at @spindl.

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I think it's an interesting start. They're experimenting with a new form factor that takes from the world's best ad model: Google Ads. Also, not all ads do the same thing. Perplexity probably knows that these ads won't convert the way that search ads do, so they're trying to position the product in the lower funnel somewhere above search but further down than say, programmatic display ads. They'll have a good click-through rate, but likely won't beat search ads like Googles or ours at Brave.  

I'm curious what specific feedback @antonio has, and I'm also curious what their attribution strategy is, if anyone has heard anything more about that.