keccers
@keccers.eth
I have not seen a single ads person think Perplexity’s proposed model is any good. Lest you think Antonio is taking a contrarian position. Here’s one explanation as to why https://x.com/eric_seufert/status/1827041177385759131
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Just Build
@justbuild
Seems like a pretty blatant and obvious cash grab leveraging their position as a first mover in the space. CPM is such an inefficient pricing model and at $50 that's pricing like a highly targeted digital channel, but without the potential direct conversation tracking capability (or maybe its there and they didn't mention it in what I read), so its really more like linear TV, which it is also priced way over. I assume they are doing this now because they can and will enable CPC once more competitors enter the space and advertisers demand it.
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