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keccers
@keccers.eth
Snapchat has a new ad campaign encouraging users to “be less social”, highlighting the harms of “like based” services a la Instagram or TikTok https://www.moresnapchat.com/
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surfing 🌊↑
@surfing
Interesting! What is your opinion about snapchat?
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nicholas 🧨
@nicholas
i realize snapchat is very well positioned for zoomer social media malaise but i feel the need to say “pretty rich coming from evan spiegel”
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Louise 💭
@loudesadeleer
Slightly unrelated, but I love what they did with the evolution of the images
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Cameron Armstrong
@cameron
fascinating - thanks for sharing
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Mark Fishman
@markfishman
Damn this is a good campaign
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winnie
@winnie
and it’s working!! They’re seeing growing DAUs quarter on quarter It’s less social media, and more gen z and gen alpha messaging and communication app💬
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Stashh.io (and also Tor Bair)
@stashh
I worked there in 2016-2017. This was always the internal attitude, but they were pressured by the external preferences of users. Finally users are catching up to this ideology, but not sure how much more monetization Snap can get without being more attention-extractive.
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kml
@kml
Slightly nuanced with "less social media" vs "less social". It's always been Snap's strength -- private conversations vs broadcast media, ephemeral vs permanent. The major downside is that it's not great for revenue.
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