Have you noticed recently where ads will not advertise what they are selling but they pretend like they are an influencer that found this cool thing and they are telling you about it? 

I don’t like being sold things I don’t want, but this is an interesting development

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

It touches upon the idea that we want a 2nd person perspective (being told what is cool, or what you should do) as well as we see other (3rd person perspective) that is — what are these other cool people doing and how do I get in on that 

Even though it’s explicit it touches us in a way that feels inherent in us?

And before you say mimetic desire and wave your hand magically over it and call it a day, what is mimetic desire anyway and why do we want what others deem is cool, not just from an evolutionary perspective but it is inherent in us and should we? Or should we not? If so why?

reminded me of this article so i went and dug it up

reminded me of this article so i went and dug it up

https://dougshapiro.substack.com/p/power-laws-in-culture?nthPub=171

this is why i keep watching reaction videos esp re grunge

isnt that essentially leveraging mimetism?
is that new?
i think yes, the social proof being less enthusiastic about the product is a more recent phenomenon, but hasn't advertising been this way for a while?

ENS stories: socialproof.eth 

Social proof is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation.

The term was coined by Robert Cialdini in his 1984 book "Influence: Science and Practice". It maintains that people are especially likely to perform certain actions if they can relate to the people who performed the same actions before them.

According to Cialdini, the six principles of persuasion are:

1. reciprocity
2. commitment/consistency 
3. authority
4. liking
5. scarcity
6. social proof.

Marketing strategies often depend on social proof.

It's "social proof". (Sorry for the ens part, it's not shilling, it's my collection)

It's "social proof". (Sorry for the ens part, it's not shilling, it's my collection)

https://warpcast.com/n0zer0x/0x4871efdd

Yes, like a trusted person just telling us an engaging story about their recent find, that is a must-have.