Have you noticed recently where ads will not advertise what they are selling but they pretend like they are an influencer that found this cool thing and they are telling you about it? 

I don’t like being sold things I don’t want, but this is an interesting development

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

It touches upon the idea that we want a 2nd person perspective (being told what is cool, or what you should do) as well as we see other (3rd person perspective) that is — what are these other cool people doing and how do I get in on that 

Even though it’s explicit it touches us in a way that feels inherent in us?

isnt that essentially leveraging mimetism?
is that new?
i think yes, the social proof being less enthusiastic about the product is a more recent phenomenon, but hasn't advertising been this way for a while?