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Dan Romero
@dwr.eth
A lot of chatter recently about Farcaster, marketing and expanding beyond crypto I have yet to see a crisp definition of: 1. What problem does Farcaster solve for people outside of crypto today? 2. What evidence exists that existing at-scale free social networks and paid creator tools / platforms are insufficient in serving these people? 3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people? I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem. Marketing works great when you have a clear value prop and target market and channel.
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Joe Petrich 🟪
@jpetrich
How did you answer this question when raising your latest round? If you got people to invest without convincing them the potential is larger than crypto, then I want fundraising lessons from you
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Dan Romero
@dwr.eth
It was a bet on the team and the public work to date. Have been public for a while on strategy of: 1. Grow with crypto 2. Create cozy corners 3. More developer legos Just keep doing that for the next 10 years and make weekly progress.
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Metaphorical Leo
@hyp
was this thinking or exactly the same, $150m can’t be to make crypto people happy, need a bit more volume to be a $10B company.
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0xDigitalOil
@digitaloil.eth
great fucking question too.
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