A lot of chatter recently about Farcaster, marketing and expanding beyond crypto

I have yet to see a crisp definition of:

1. What problem does Farcaster solve for people outside of crypto today?

2. What evidence exists that existing  at-scale free social networks and paid creator tools / platforms are insufficient in serving these people?

3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people?

I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). 

But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem.

Marketing works great when you have a clear value prop and target market and channel.

How did you answer this question when raising your latest round? If you got people to invest without convincing them the potential is larger than crypto, then I want fundraising lessons from you

Head of Engineering at Courtyard.io, bringing physical collectibles onchain. nf.td/joe /courtyard /backend

was this thinking or exactly the same, $150m can’t be to make crypto people happy, need a bit more volume to be a $10B company.

Neouroscience, ☯️, decentralization, AI. Building the next phase of onchain capital assets with  @ bldx.io

and i expect investors are hoping more for a 100b co