Giuliano Giacaglia pfp
Giuliano Giacaglia
@giu
"My philosophy on pricing is that it should be rooted in value. Ideally, you price your product and you package your product specifically such that the, the value you create for a user for a particular package is way greater than the cost to them. There's a technique called a Van Westendorp pricing technique where you get sort of price sensitivity. And I actually think this is really underutilized by founders out there" - Dan Siroker, CEO and co-founder of Limitless
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Giuliano Giacaglia pfp
Giuliano Giacaglia
@giu
This was a great conversation with Dan Siroker, co-founder of Optimizely and now CEO and co-founder of Limitless. We talked about his entrepreneurial experience over the years, building Limitless AI as a consumer technology company, how hard is to build a hardware product, technological waves, AI and the future. Highly recommend it: https://www.youtube.com/watch?v=EuJ6leLd0nU
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Mai🟪🍖🐹🎩🍡
@jorja
Dan Siroker’s approach to pricing really resonates with me. He emphasizes making sure the value to the customer far exceeds the cost, which is exactly how I believe pricing should be done. Your mention of the Van Westendorp pricing technique as a tool to better understand price sensitivity is a reminder that many founders, including myself, could benefit from using it more strategically.
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Benzzz🎩
@oisamaye
Totally agree! But how do you balance perceived value with actual value when setting prices?
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law
@traguy.eth
Icl I love the idea of pricing rooted in value.. Dan Siroker's philosophy makes a lot of sense, and the Van Westendorp pricing technique is indeed a powerful tool for understanding customer price sensitivity. But tbh I'm curious to challenge his point: doesn't pricing always involve a degree of arbitrariness and nuance? For example, what if a product or service creates immense value for a small percentage of customers, but the majority of users don't see that value (or don't care about it)? Wouldn't that mean that the "ideal" pricing strategy might not always align with the actual value created for the majority of users?
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Izzy💫🎩
@izzykid
Would you consider using such a technique for pricing a product, if you’re working on one?
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Double D
@daved
Don’t think founders care about this They just think about what price profits them best and would still be affordable by the more privileged masses and boom! Forgetting the middle and lower class 💀
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Eren🎩
@baeshy.eth
i agree, products should be priced based on the value not based on other things like "name of company" take apple for instance, they price all their gadgets and accessorries very high, bc of the name "apple' even when the product are not meant to be worth alot
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Pain🖤🌹
@painn.eth
Focusing on value and understanding price sensitivity can make a huge difference in how customers perceive your product. The technique sounds like a valuable tool for founders to explore
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Amara
@amaraxo
Absolutely but location matters a lot too, if no one recognizes the value of the product or service in a specific location, it has no value at all which means they won’t think the service or price is worth the cost habibi
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Kelvin🎩
@kel66.eth
If it’s worth the money It’s worth buying You got to know the value of what you’re buying and be like the price don’t matter, It’s worth it I have purchased cheap stuffs and be like IT SHOULD COST MORE As long as it’s valuable People will buy it
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