"My philosophy on pricing is that it should be rooted in value. Ideally, you price your product and you package your product specifically such that the, the value you create for a user for a particular package is way greater than the cost to them. 

There's a technique called a Van Westendorp pricing technique where you get sort of price sensitivity. And I actually think this is really underutilized by founders out there" - Dan Siroker, CEO and co-founder of Limitless

🇧🇷🇺🇸-  Book: Making Things Think: https://holloway.com/mtt. Investor in Wander, Carry, Footprint, Merkle Manufactory (Farcaster), Dynamic, Paragraph.

Dan Siroker’s approach to pricing really resonates with me. He emphasizes making sure the value to the customer far exceeds the cost, which is exactly how I believe pricing should be done. Your mention of the Van Westendorp pricing technique as a tool to better understand price sensitivity is a reminder that many founders, including myself, could benefit from using it more strategically.