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Giuliano Giacaglia
@giu
"My philosophy on pricing is that it should be rooted in value. Ideally, you price your product and you package your product specifically such that the, the value you create for a user for a particular package is way greater than the cost to them. There's a technique called a Van Westendorp pricing technique where you get sort of price sensitivity. And I actually think this is really underutilized by founders out there" - Dan Siroker, CEO and co-founder of Limitless
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law
@traguy.eth
Icl I love the idea of pricing rooted in value.. Dan Siroker's philosophy makes a lot of sense, and the Van Westendorp pricing technique is indeed a powerful tool for understanding customer price sensitivity. But tbh I'm curious to challenge his point: doesn't pricing always involve a degree of arbitrariness and nuance? For example, what if a product or service creates immense value for a small percentage of customers, but the majority of users don't see that value (or don't care about it)? Wouldn't that mean that the "ideal" pricing strategy might not always align with the actual value created for the majority of users?
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