"My philosophy on pricing is that it should be rooted in value. Ideally, you price your product and you package your product specifically such that the, the value you create for a user for a particular package is way greater than the cost to them. 

There's a technique called a Van Westendorp pricing technique where you get sort of price sensitivity. And I actually think this is really underutilized by founders out there" - Dan Siroker, CEO and co-founder of Limitless

This was a great conversation with Dan Siroker, co-founder of Optimizely and now CEO and co-founder of Limitless. We talked about his entrepreneurial experience over the years, building Limitless AI as a consumer technology company, how hard is to build a hardware product, technological waves, AI and the future. Highly recommend it:

🇧🇷🇺🇸-  Book: Making Things Think: https://holloway.com/mtt. Investor in Wander, Carry, Footprint, Merkle Manufactory (Farcaster), Dynamic, Paragraph.

This was a great conversation with Dan Siroker, co-founder of Optimizely and now CEO and co-founder of Limitless. We talked about his entrepreneurial experience over the years, building Limitless AI as a consumer technology company, how hard is to build a hardware product, technological waves, AI and the future. Highly recommend it:

https://www.youtube.com/watch?v=EuJ6leLd0nU