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Ben Roy
@benroy
The biggest risk for @farcaster (and what to do about it)
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Dan Romero
@dwr.eth
Product marketing doesn’t matter in social products.
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ChrisF | Starholder
@starholder.eth
This is a terrible take. Product marketing matters everywhere. DEGEN as an example is janky, the documentation about how to use is it is non-intuitive, doesn't contain a single aid (screenshots or video walkthrough) for visual learners and took me several days to get my head around. Barriers like this slow growth.
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Dan Romero
@dwr.eth
Define product marketing
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ChrisF | Starholder
@starholder.eth
What is the product (intro & definition) Why should you use it (features/value prop) How do you use it (onboarding & education) Make all that repeatable (word of mouth virality) That last step is critical for a social app. I could get a normie to use farcaster, but would never try to explain tipping tokens.
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Dan Romero
@dwr.eth
This all happens naturally via word-of-mouth. So fundamentally a product problem. Make that obvious to existing users and they will do it for you. Consumers don't want to read a manual to use a social product.
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ChrisF | Starholder
@starholder.eth
No one does for anything, but sometimes you need to throw the kitchen sink at educating/onboarding. Speaking from experience here, it took mint mobile 4 years to normalize people getting wireless online & provisioning themselves. It's education, iterating messaging, smoothing product, then repeating.
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