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bry
@brykayne
Looks like active transacting addresses on @zora are down WoW since March 2024. @zora's app is pretty sweet. Creators can create onchain in seconds. Collectors can collect creations with Apple Pay in seconds. ...but why? 👉 Why would a creator want to take advantage of blockchain tech? what's in it for them? 👉 Why would a collector want to mint? what can they do with mints after they've collected? 👉 And, most importantly: why Zora? My guess is the WoW declining txns since March's highs are partially a result of unclear answers to these questions from top of funnel marketing through the product experience, across all products (web, app). Now that @zora has a consumer app that warrants growth, hammering home answers to these questions across the experience, from consideration through engagement is vital. Caveat: This data may be incorrect/not updated, I pulled this chart from this awesome Dune dashboard by @jhackworth https://dune.com/jhackworth/zora-network
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gill
@gill
i'd say the collector aspect is the most critical. I guess they should focus in gathering/onboarding more participants who genuinely enjoy collecting onchain art. on the supply/demand of art on chain, I'd say the demand end is way oversaturated (many more participants creating than participants collecting. Zora has a great product for free mints, and I do see the LP update being a solid differential that keeps them on top. I believe the existential risk lives in whether they keep new collectors coming in, while maintaining current ones, or not. Did you by any chance check these numbers on competitors?
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dkrish.eth 🎩
@dkrish
IMO the simplest answer fits here: much smaller appetite for collecting due to global macro conditions
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tiny
@tinyrainboot
well they also reduced the mint fee even further so we get even less, following rodeo’s launch. personally i’m feeling very burned out and disincentivized
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