life of bry

Looks like active transacting addresses on @zora are down WoW since March 2024. 

@zora's app is pretty sweet. Creators can create onchain in seconds. Collectors can collect creations with Apple Pay in seconds. 

...but why? 

👉 Why would a creator want to take advantage of blockchain tech? what's in it for them? 
👉 Why would a collector want to mint? what can they do with mints after they've collected?
👉 And, most importantly: why Zora?

My guess is the WoW declining txns since March's highs are partially a result of unclear answers to these questions from top of funnel marketing through the product experience, across all products (web, app). 

Now that @zora has a consumer app that warrants growth, hammering home answers to these questions across the experience, from consideration through engagement is vital. 

Caveat: This data may be incorrect/not updated, I pulled this chart from this awesome Dune dashboard by @jhackworth https://dune.com/jhackworth/zora-network

admittedly /bogus • Product builder • ex-SuperRare • ex-Peloton • bry.base.eth

IMO the simplest answer fits here: much smaller appetite for collecting due to global macro conditions