marketing

BRIEF BRENNEN

I want to help FC get creative. If you reply to this following the brief template below, I’ll respond with a free creative idea to consider doing:

Product- tell me what you’re building
Goal- what do you want to happen? (The more specific the better)
Challenge- what’s standing in your way?

Burning playbooks @ Heretic.wtf Prev: CMO at Aleo, RabbitHole, Gaia + a bunch of agencies.

I was the CMO of Aleo (zk L1) so I'm familiar with this paradox of privacy. People have different opinions on what it is and means. More than anything people dont want to sacrifice conveinence. 

So, I would focus the brand positioning more around:
1. your data is hugely valuable (speak about how big the user data industry is and why it got that way)
2. [your company] wants to shift the power dynamic by putting you in control of who has what.
3. You dont lose the internet you love (personalization) and you benefit from knowing where your data is.

BTW check out the brand and site I built for Zpass, an open source identity solution from Aleo for some inspiration zpass.aleo.org

Co founder @Intract - private data stack for AI & crypto use cases. Documenting my journey to become 100x AI first founder. Growth nerd, part time guitar player

Product - infra for users to share their private data with apps
Goal - enable any user to collate their private digital foot print from across app, and then exert control over who gets access to what data under what licenses. Companies can leverage this for personalisation, seamless UX while onboarding etc. Users get better offers

Challenge - how to build a brand image of security & privacy from the very start (product not live)?

Product - My company is Humankind Candles, I make dual layered candles like getting two scoops of ice cream in one cup, except it’s two scents. Humankind.place

Goal - I need more top of the funnel. I have 0 CAC because it’s been all organic, but retention is very good at 30%. 

Challenge - Obviously I need to diversify my channel. How do I pick best what to experiment with?

Ooo fun!

Insight: these candles are like a mood switch: walking through the door, records scratching and changing songs, some easy transitions and some surprising ones. 

Idea: emphasize the switches between the scents. Each scent has its own distinct color and scene. 

Execution: Visualize the environments being different with different flavors. One asset having a line down the middle and show the scents next to each other. 
Create countdown clock content creating a connection to the anticipation users have of the next flavor. 

A more advanced visualization could be like these photo collages fontanesi makes on IG

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make candles that give people love, joy, and delight at humankind.place

Also, I would try to use a simple ad program that uses the idea above to drive people to your site and connect with your brand then retarget users who are leaving near the end of the funnel. 

Builds the brand and increases conversion efficiently.