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Blake
@blakefinucane
What do you think of the Boy Smells rebrand?! (Cowboy Kush is my fave candle of all time) I've been big backlash on tik tok, although the brand claims the rebrand led to its best sales week in four years (they launched in Sephora). (old is left photo, new is right photo)
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triumph
@triumph
@princess-daisy is the voice of the people https://x.com/daisandconfused/status/1910644320488599633
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Sam (crazy candle person) ✦
@samantha
Despite the fact that they’re my actual competitor (I respect them and they make great scents), rebrand kinda flopped because there’s no consistent identity with their current branding. Colours don’t align at all and the vessels don’t have enough padding on the bottom for the text Also, vessels look like default colours and not specific pantones? Kinda feels like they picked default pantones. Lots of complaints too on the luxury candle subreddit. But hey, they’re more successful than me, so maybe I’m wrong and the numbers are performing well.
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Karmen
@karmen.eth
Not a fan of the perfume bottles (altho the old one was also low-key ugly too lol) but actually love the new candles! The block colour and embossed logo make it feel more elevated, lux and something you’d want on full display in the home. The old ones feel more Etsy/small business.
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Marge
@marjorie
I honestly don’t hate it
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raihan
@raihan
I don’t like it. it’s giving “we raised venture money and got told to spend way too much money on custom vessels for our candles”
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Panda 🐼
@ammelanoleuca
No, only /humankind
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0ffline.xo 👽🪐✨
@0ffline
I want to smell them all 🙈
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