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Blake
@blakefinucane
What do you think of the Boy Smells rebrand?! (Cowboy Kush is my fave candle of all time) I've been big backlash on tik tok, although the brand claims the rebrand led to its best sales week in four years (they launched in Sephora). (old is left photo, new is right photo)
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Karmen
@karmen.eth
Not a fan of the perfume bottles (altho the old one was also low-key ugly too lol) but actually love the new candles! The block colour and embossed logo make it feel more elevated, lux and something you’d want on full display in the home. The old ones feel more Etsy/small business.
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Blake
@blakefinucane
definitely agree on that the old packaging is much more "small business"
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