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antimo 🎩
@antimofm.eth
One of the most important business books I ever read It describes the luxury market strategy and shows how a business or brand can choose to pursue it as a viable alternative to mass market (and marketing) I read this way before I knew about NFTs, and I remember thinking: what would luxury software look like? Well...
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antimo 🎩
@antimofm.eth
It contains this diagram which spells out the difference between Luxury, Premium and Fashion industries, which often bleed into each other but occupy fundamentally different spaces — after you read the book it will be clear to you how @les you'd love this @accountless.eth reminds me of the AA pyramid
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antimo 🎩
@antimofm.eth
Interestingly, a lot of web3 companies use this approach
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artlu is on lunchbreak!
@artlu
Say more? 1. which projects do you think position themselves properly? been thinking lately about Polygon 2.0 vs OP Superchain; also interested in NFT platforms which lean more naturally into fashion/vibes 2. do you think this meshes with Seth Godin's take on Luxury vs Premium? seths.blog/2009/05/luxury-vs-premium/
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antimo 🎩
@antimofm.eth
Sorry I never answered your question I can't think of specific projects off the top of my head, but the "24 anti laws of marketing" spelled out in the book map pretty closely to most web3 launches Think about waitlists, whitelists, token-gating...
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