Books

One of the most important business books I ever read

It describes the luxury market strategy and shows how a business or brand can choose to pursue it as a viable alternative to mass market (and marketing)

I read this way before I knew about NFTs, and I remember thinking: what would luxury software look like? Well...

It contains this diagram which spells out the difference between Luxury, Premium and Fashion industries, which often bleed into each other but occupy fundamentally different spaces — after you read the book it will be clear to you how

@lesgreys.eth you'd love this
@accountless.eth reminds me of the AA pyramid

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Interestingly, a lot of web3 companies use this approach

It contains this diagram which spells out the difference between Luxury, Premium and Fashion industries, which often bleed into each other but occupy fundamentally different spaces — after you read the book it will be clear to you how

@les you'd love this
@accountless.eth reminds me of the AA pyramid

Yes, yes, yes! Finally someone mentioning this book 📕! So insightful. Didn’t realize the link to NFTs, but will re-read with that perspective.